Download this guide and elevate your jewelry sales today!

1. Make Sure You Know What Sterling Silver Is

Sterling silver is a precious metal known for its shine, durability, and timeless appeal.

• It consists of 92.5% pure silver blended with 7.5% other metals (usually copper) to add strength

• ShanOre uses 925 Sterling Silver, the industry standard for high-quality silver jewelry

• All pieces are Rhodium Plated—an extra layer of protection that:

  • Enhances shine

  • Prevents tarnishing

  • Keeps the jewelry looking new for longer

Customers can enjoy lasting brilliance without the need for frequent polishing.

2. Focus on Quality and Craftsmanship

ShanOre’s sterling silver collection reflects the highest standards in design and production.

• Premium Materials: Made from high-quality, nickel-free sterling silver—hypoallergenic and safe for sensitive skin

• Hallmarked in Dublin Castle: Each piece is certified by the Irish Assay Office, verifying its authenticity and purity

• Rhodium-Plated Finish: Adds both shine and protection from wear

• Everyday Durability: Long-lasting and ideal for both everyday and occasional wear

Customers can trust that their piece is both beautiful and built to last.

3. Use Key Selling Strategies

Effective selling starts with connecting customers to the meaning and versatility of ShanOre’s pieces.

• Cultural Significance: Emphasize the Celtic symbols and Irish heritage behind each design

• Versatility: ShanOre’s pieces transition seamlessly from casual to formal looks

• Affordability: The collection ranges from $55 to $199, offering accessible luxury

• Adjustable Chains: Every necklace includes an 18-inch chain with a 2-inch extension, allowing for customizable fit

• Emotional Connection: Share the stories and meanings behind the designs—this adds personal value to each piece

4. Highlight What Makes ShanOre’s Collection Unique

ShanOre’s sterling silver jewelry stands out for its attention to detail and meaningful design.

• Design Features:

  • Rich colors

  • Intricate detailing

  • Use of Swarovski crystals and other premium stones

• Symbolic Depth: Each piece tells a story through iconic Irish and Celtic symbols:

  • Trinity Knot – Represents eternity and the connection of mind, body, and spirit

  • Claddagh – Stands for love (heart), loyalty (crown), and friendship (hands)

  • Celtic Cross – A fusion of faith and eternity, with Christian and Celtic roots

  • Tree of Life – Symbolizes growth, harmony, rebirth, and the interconnectedness of all life

  • Shamrock – Brings luck and represents Irish heritage, often linked to St. Patrick

These elements turn each piece into a meaningful keepsake—ideal for gifting or personal expression.