Our Story | ShanOre

Our Story | ShanOre


ShanOre is more than just a jewelry brand—it’s a family legacy rooted in Irish heritage, meaningful design, and exceptional craftsmanship. This guide provides essential talking points to help retail staff confidently introduce and sell the ShanOre story to customers.

1. What Is ShanOre?

ShanOre is a second-generation Irish family business devoted to crafting high-quality jewelry that captures the spirit of Celtic culture.

  • Founded and run in Ireland, with a deep commitment to Irish storytelling and design

  • Each piece is created to help customers celebrate their own Celtic stories, whether it’s their heritage, a life milestone, or a symbolic gift

  • Designs are thoughtfully crafted to be modern yet timeless, honoring tradition while appealing to contemporary tastes

2. Hallmarked in Ireland

All ShanOre jewelry is hallmarked by the Irish Assay Office at Dublin Castle, a government-regulated institution that certifies:

  • The purity and quality of precious metals

  • The authenticity of the jewelry’s material composition

This hallmark is a mark of trust and excellence, setting ShanOre apart from mass-market alternatives.

3. Materials and Stones Used

ShanOre uses premium, ethical, and hypoallergenic materials across its collections, including:

  • 14k Gold and Lab-Grown Diamonds – for luxurious, sustainable sparkle

  • Rhodium-Plated Nickel-Free Sterling Silver – for shine, durability, and skin safety

  • Genuine Swarovski Crystals – sourced directly from Austria for brilliant color and clarity

  • Gold Vermeil – featuring a thick layer of 14K gold for a high-end finish

These materials ensure a premium look and feel across price points.

4. Key Selling Points

Use the following to highlight what makes ShanOre stand out in conversations with customers:

  • Exclusive Celtic designs like the Trinity Knot, Claddagh, Celtic Cross, and Tree of Life

  • Suitable for a wide range of occasions: engagements, weddings, birthdays, graduations, Mother’s Day, or everyday meaningful gifting

  • All pieces come in branded ShanOre packaging, making gifting simple and memorable

  • Adjustable chains on necklaces for greater comfort and personalization

  • Price points range from accessible to premium, making it easy to match customers with the perfect gift

  • The collection evolves regularly, encouraging repeat visits and ongoing interest

5. Product Care Tips

To help customers enjoy their jewelry longer, recommend:

  • Polishing gently with a soft jewelry cloth to maintain shine

  • Avoiding water and harsh chemicals, including perfumes, cleaning products, and chlorinated water

Clear care instructions help build trust and reduce returns or repairs.

6. Display and Merchandising Tips

Maximize sales by creating a visually appealing and engaging retail display:

  • Use well-organized layouts with pieces grouped by collection or theme

  • Ensure bright, flattering lighting to highlight product shine and craftsmanship

  • Keep all displays clean and dust-free

  • Place items at eye level for better visibility and easier customer interaction

  • Utilize POS displays in high-traffic areas to encourage spontaneous purchases

By showcasing ShanOre effectively, you create a premium brand experience that matches the quality of the jewelry.