Introduction 

Understanding the Product

Highlight ShanOre's Gold Quality

1. At ShanOre we use 14k Gold in all our designs, ensuring lasting value and quality.
   
2. All ShanOre pieces are hallmarked at the Dublin Assay Office, assuring customers that the gold content meets the legal standards for 14k gold (58.5% pure).
   
3. This official hallmark guarantees the authenticity, the quality of the gold and guarantees heirloom quality, making our jewelry a treasure to pass down for generations.

   

Explain its Features and Benefits

1. Be prepared to explain the benefits of 14K gold jewelry, which offers a perfect balance of purity and durability, making it ideal for everyday wear.
   

Highlight points of distinction

1. Point out that all our designs are Irish-inspired featuring motifs like Claddagh, Trinity Knot and Shamrocks creating an emotional connection with your customers.
   
2. Showcase the pairing of 14k gold with lab-grown diamonds for timeless beauty and a modern, sustainable touch.
   

Maximize Upselling Opportunities

1. Encourage customers to complete their look with matching sets of pendants and earrings.
   
2. Another important upselling point is that our necklaces come with an 18" 14kt Gold Cable, a versatile length that complements any outfit and can help close a sale.
   

Understanding the Customer

Identify Needs

1. Ask questions to understand what the customer is looking for – whether it’s for a special occasion, a specific style, or within a certain budget.
   

Build Trust

1. Establish credibility by sharing your knowledge and being transparent about the product.
   

Personalize Recommendations

1. Suggest pieces that align with the customer’s preferences and needs. From Claddagh, to Trinity knots, Shamrocks and Celtic Knots there is a wide variety of meaningful Irish-inspired designs to chose from. 
   

Presentation Techniques

1. Display: Ensure ShanOre's 14K Gold jewelry is showcased in a clean, well-lit display to highlight its beauty.
   

Ask our sales team about our branded rotating counter display at sales@flaircraft.ie

1. Demonstration: Allow customers to try on pieces, emphasizing how ShanOre jewelry enhances their appearance.
   
2. Storytelling: Share stories about the pieces, such as design inspiration or the meaning behind the jewelry, to create an emotional connection.
   

Explore our Celtic Symbols Meaning Guide here!

Overcoming Objections

1. Price Concerns: Explain the value and quality of ShanOre's 14K gold Jewelry.
2. Durability: Assure customers of the longevity of ShanOre's 14K gold jewelry with proper care and maintenance.
   
3. Heirlooms: Remember to mention that Heirloom quality can be passed to future generations.

Closing the Sale

1. Encourage Decision: Highlight the unique qualities and benefits of the ShanOre chosen piece.
2. Provide Aftercare Information: Offer tips on caring for ShanOre's 14K gold.
3. Follow-Up: Encourage customers to return for future purchases, matching sets and keep in touch for new collections.
   

Download this guide to keep handy—perfect for quick reference behind the counter, on the go, or for sharing with your team!