ShanOre’s 14K Gold Rings Sales Guide | 14K Gold Guide
Introduction: Crafted for Forever
ShanOre’s 14K gold ring collections are designed for life’s most meaningful moments, and for every beautiful reason in between. Whether your customer is shopping for an engagement, a milestone, or simply a symbol of something personal, these rings offer the perfect blend of Irish heritage, ethical craftsmanship, and timeless elegance.
With lab-grown diamonds and gemstones set in rich 14K gold, each piece reflects our commitment to beauty, sustainability, and heartfelt storytelling.
Make sure to also check out the full 14K Gold Guide and the Lab-Grown Diamonds Guide for more product learning.
1. Understanding ShanOre's 14K Gold Rings
These rings feature iconic Irish motifs reimagined in 14K gold. You’ll see yellow and white gold options, and lots of sparkle, but always with heart and heritage.
These meaningful designs include:
• Claddagh Rings with lab-grown diamond center stones (1ct and 2ct).
• Claddagh with Lab-Grown Emerald and matching wedding band.
• Trinity Knot and Claddagh Rings with pavé and baguette lab-grown diamonds.
• Mount-Only Options for those who want to use their own stones.
Selling tips
• Connect with customers who have Irish roots or just love the meaning behind the designs.
• Make them feel personal and special.
Ideal for
Engagements, promise rings, cultural gifts, self-gifting, anniversaries, or any other special occasion.
2. Learn About Our Collections
Each of ShanOre’s 14K gold ring collections brings something special to the table. Learn about our main ranges, each one crafted with different customers, stories, and moments in mind.
‘Lab-Grown, Love Grown’: The Bridal Collection
Tagline: Lab Grown. Love Grown. Bonds Beyond Nature.
This is ShanOre’s big bridal launch. Every ring is made in 14K gold with a 2ct lab-grown diamond center, and every engagement ring has a matching band to go with it.
What makes it stand out
• Matching sets in 14K yellow or white gold.
• 2ct center stones, certified by IGI.
• Subtle Celtic details in the bands and settings.
• Mount-only available too.
Collection Selling Tips
• Mention that they are ethical, stunning, IGI certified and full of meaning.
• Talk about the intricate, meaningful Irish symbols in their design, that set them apart from mainstream bridal Jewelry.
• Upsell by highlighting that all engagement rings come with their matching wedding band for a complete love story.
Ideal for
Engagements, weddings, new beginnings or letting the customer decide.
‘Tales of Light’: Story-Driven. Modern Elegance.
Tagline: Wear a piece of Ireland’s soul.
‘Tales of Light’ brings a fresh take on 14K gold, pairing lab-grown diamonds and emeralds with more modern, poetic designs.
What makes it stand out
• 14K gold rings, bands, and soft silhouettes.
• Lab-created emerald and diamond details, including baguette and pavé settings.
• Lots of Claddagh, Trinity, blended with Celtic knots.
Collection Selling tips
• Mention that they are ethical, stunning, IGI certified and full of meaning
• Mention their bold, beautiful design with presence.
• Highlight that they feature 1 and 2-carat lab-grown diamonds (depending on the piece).
• Talk about the rich Irish symbolism and its meaning. Customers are drawn to the heritage, the craftsmanship, and the standout sparkle.
• Flip through the collection’s lookbook during the sale to show alternate angles, variations, or matching pieces. It helps build confidence and emotional connection.
Ideal for
Gifts, anniversaries, Irish connection, minimalist bridal, or any special occasion or milestone.
3. ShanOre’s Rings Display Tips
• Show engagement rings with their matching bands.
• Use ShanOre’s dedicated ring displays to create an elegant, luxurious, and inviting presentation.
• Add the collection’s dedicated POS next to the pieces to reinforce the story.
• Keep the collection’s lookbook nearby as a visual selling tool.
• Display rings by design family (Claddagh, Trinity, etc.) to make meaning shine.
• And most of all, make it about the story, not just the sparkle.
Want to get deeper into the material itself?
• Make sure to also check out the full 14K Gold Guide and the Lab-Grown Diamonds Guide for more product education.
Related Articles
Tips on How to Sell ShanOre's Gold Vermeil | Gold Vermeil Guide
Download this guide and elevate your jewelry sales today! Selling ShanOre’s Gold Vermeil jewelry becomes easier when you truly understand the story behind it. Here are five essential tips to help you confidently present the collection to customers, ...ShanOre's Irish Hallmark Guide
This guide is designed to give you clear, practical knowledge about the Irish hallmark and how to use it in sales conversations. You’ll learn what the hallmark is, how to find it on ShanOre jewelry, and why it matters to your customers. Think of it ...Tips on How To Sell ShanOre's 14K Gold Jewelry | 14K Gold Guide
Introduction Find effective strategies for selling ShanOre 14K Gold Jewelry. Whether you’re a seasoned seller or new to the field, understanding both the product and the customer is key to successful sales. Understanding the Product Highlight ...Our Story | ShanOre
Download this guide and elevate your jewelry sales today! ShanOre is more than just a jewelry brand—it’s a family legacy rooted in Irish heritage, meaningful design, and exceptional craftsmanship. This guide provides essential talking points to help ...How to Sell ShanOre Jewelry with Meaning | Celtic Symbols Sales Guide
This guide is your go-to resource to understand the core Celtic symbols we feature. By sharing these powerful meanings with your customers, you’ll not only enhance their experience, but you’ll also build trust, emotional connection, and sales ...