Tips on How to Sell ShanOre's Gold Vermeil | Gold Vermeil Guide
Selling ShanOre’s Gold Vermeil jewelry becomes easier when you truly understand the story behind it. Here are five essential tips to help you confidently present the collection to customers, whether online or in-store.
1. Know What Gold Vermeil Is
Gold Vermeil (pronounced ver-may) is a high-quality type of gold-coated jewelry.
To legally be called “vermeil,” a piece must have:
- A base of solid sterling silver
- A minimum layer of 2.5 microns of real gold
ShanOre goes beyond this standard.
Our Gold Vermeil pieces are made with sterling silver and coated in a thick 3-micron layer of genuine 14KT gold, offering both beauty and durability.
Our Gold Vermeil pieces are made with sterling silver and coated in a thick 3-micron layer of genuine 14KT gold, offering both beauty and durability.
2. Focus on the Quality
When explaining the value of our Gold Vermeil, emphasize the quality materials and craftsmanship:
- Sterling silver base – trusted, durable, and precious
- 14KT genuine gold coating – exceeds the minimum industry standard
- 3-micron gold thickness – significantly thicker and more luxurious than standard gold plating
This combination means our pieces last longer, look better, and offer a more affordable alternative to solid gold—without compromising on elegance.
3. Talk About ShanOre’s Gold Thickness
Thickness matters when it comes to gold jewelry.
- Standard gold-plated jewelry often uses a very thin layer of gold (less than 0.5 microns).
- ShanOre uses 3 microns of 14KT gold—5x thicker than standard gold plating.
This means:
- More resistant to wear and fading
- Retains its golden glow over time
- Feels luxurious and premium
4. Mention the Irish Hallmark
Every Gold Vermeil piece by ShanOre is hallmarked by the Irish Assay Office at Dublin Castle.
This hallmark certifies:
- The purity of the precious metals
- The authenticity of craftsmanship
- Our deep-rooted Irish heritage
It gives your customers peace of mind that their jewelry is genuine and made to high standards.
5. Highlight the Stones Used
ShanOre’s Gold Vermeil collection often includes beautiful stones that enhance the luxurious feel:
- White prong-set Cubic Zirconia – brilliant and elegant
- Mother of Pearl – soft, iridescent glow
- White lab-created Sapphires – ethical and sophisticated
These high-end finishes elevate each piece, giving it the look and feel of fine jewelry.
Final Tip: Connect the Jewelry to the Story
- ShanOre’s Gold Vermeil is more than just jewelry—it’s a symbol of connection, tradition, and love.
- Let your customers know that each piece carries meaning, crafted in Ireland with care, and designed to last.
- Whether it’s a gift, a keepsake, or a personal treat—ShanOre’s Gold Vermeil brings a touch of Ireland’s golden soul to every wearer.
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