Echoes of Blue | Ocean Collections Guide
In this guide you will learn all about our Echoes of Blue Collection, its meaning and some helpful selling tips to help your sales team make the most of it.
What is Ocean's Echoes of Blue Collection?
- This collection is inspired by the Ocean's beauty and tranquility. The highlight of this collection is the 14kt gold vermeil jewelry with turquoise and accented with sparkling white lab sapphires. This mix of gold and turquoise is set to be a big trend, making these pieces both stylish and meaningful.
- The collection also includes sterling silver pieces with crystals, adding a fresh touch with new shapes that pair perfectly with the gold vermeil and turquoise.
Tips to Sell Echoes of Blue Collection
Highlight the Meaning of Turquoise
- Explain it is a gemstone loved for its vivid blue-green color and known for symbolizing protection and calm.
Emphasize the Collection's Inspiration
- Tell customers how each design is inspired by marine animals and the wonders of the sea, with details that capture the spirit of ocean life.
Talk About Adjustable Chains
- Show customers how they can customize the length of the chain and create different looks.
Promote Stacking
- Encourage customers to stack multiple pieces for a unique, personalized style.
Matching Sets are Key
- Upsell with complete sets of earrings, necklaces, bracelets, and rings.
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