Introduction 

Understanding the Product

Highlight Ocean's Gold Quality

1. At Ocean we use 14k Gold in all our designs, ensuring lasting value and quality.
   
2. All Ocean pieces are hallmarked at the Dublin Assay Office, assuring customers that the gold content meets the legal standards for 14k gold (58.5% pure).
   
3. This official hallmark guarantees the authenticity, the quality of the gold and guarantees heirloom quality, making our jewelry a treasure to pass down for generations.

   

Learn more about Hallmarks in our 14K Gold Introduction guide.

Explain its Features and Benefits

1. Be prepared to explain the benefits of 14K gold jewelry, which offers a perfect balance of purity and durability, making it ideal for everyday wear.
   

Learn about the benefits in our 14k Gold Introduction guide.

Highlight points of distinction

1. Point out that all our designs are Ocean-inspired like octopuses, waves, mermaids, sandollar, whale tales starfishes or seahorses, creating an emotional connection with your customers.
   
2. Showcase the pairing of 14k gold with lab-grown diamonds for timeless beauty and a modern, sustainable touch.
   

Maximize Upselling Opportunities

1. Encourage customers to complete their look with matching sets of pendants and earrings.
   
2. Another important upselling point is that our necklaces come with an 18" 14kt Gold Cable, a versatile length that complements any outfit and can help close a sale.
   

Understanding the Customer

Identify Needs

1. Ask questions to understand what the customer is looking for – whether it’s for a special occasion, a specific style, or within a certain budget.
   

Build Trust

1. Establish credibility by sharing your knowledge and being transparent about the product.
   

Personalize Recommendations

1. Suggest pieces that align with the customer’s preferences and needs. From waves, starfishes, sea turtles, octopuses and seahorses, there is a wide variety of meaningful Ocean-inspired designs to chose from. 
   

Presentation Techniques

1. Display: Ensure Ocean's 14K Gold jewelry is showcased in a clean, well-lit display to highlight its beauty.
   

Ask our sales team about our branded rotating counter display at sales@flaircraft.ie

1. Demonstration: Allow customers to try on pieces, emphasizing how Ocean jewelry enhances their appearance.
2. Storytelling: Share stories about the pieces, such as design inspiration or the meaning behind the jewelry, to create an emotional connection.
   

Overcoming Objections

1. Price Concerns: Explain the value and quality of Ocean's 14K gold Jewelry.
2. Durability: Assure customers of the longevity of Ocean's 14K gold jewelry with proper care and maintenance.
   
3. Heirlooms: Remember to mention that Heirloom quality can be passed to future generations.

Closing the Sale

1. Encourage Decision: Highlight the unique qualities and benefits of the Ocean chosen piece.
2. Provide Aftercare Information: Offer tips on caring for Ocean's 14K gold.
   

   Find tips on how to care for gold jewelry in our Introduction to 14K gold guide.
3. Follow-Up: Encourage customers to return for future purchases, matching sets and keep in touch for new collections.

Download this guide to keep handy—perfect for quick reference behind the counter, on the go, or for sharing with your team!