Deep Blue | Ocean Collections Guide

Deep Blue | Ocean Collections Guide

In this guide, you’ll discover all about "Deep Blue": the beginning of our fine jewelry line in solid 14-karat gold. You’ll learn the story, its craftsmanship, and expert tips to help you present these timeless pieces with confidence and meaning.

What is Ocean's Deep Blue?

Deep Blue is Ocean’s new high-end jewelry line,  a world where elegance meets intention.
Each piece is crafted in solid 14K gold, hallmarked at the Irish Assay Office in Dublin Castle, and set with lab-grown gemstones such as diamonds and sapphires, chosen for their beauty, brilliance, and sustainable origin.

This collection is inspired by the depth and mystery of the Ocean, celebrating those who see jewelry not just as adornment, but as part of their personal story.
Every curve, color, and reflection in Deep Blue echoes the strength, serenity, and wonder of the sea.

Tips to Sell Deep Blue 

1. Tell the Story Behind the Collection

Each piece in Deep Blue is inspired by treasures found in the Ocean’s depths: rare, luminous, and full of meaning.
Encourage your customers to see them not just as jewelry, but as wearable memories that carry the spirit of the sea.
  1. The lab-grown diamonds capture light like sunlight filtering through deep water.
  2. The 14K gold brings warmth and radiance.
  3. Every design detail connects back to the ocean’s beauty and mystery.
Conversation tip: Invite customers to share what the Ocean means to them. It’s often the beginning of a personal connection that leads to a meaningful sale.

2. Promote Matching Sets

Deep Blue was designed with harmony in mind: elegant pieces that complement one another effortlessly, ideal for upselling.
  1. Many styles feature matching necklaces, earrings, and rings, including delicate 'mini' designs that layer beautifully.
  2. Always suggest completing the look, it’s a natural way to upsell while enhancing the customer’s sense of style and story.
  3. Remember: every necklace includes a solid 14K gold, 18-inch cable chain that is delicate, durable, and timeless.

3. Showcase Variety and Versatility

There’s a Deep Blue piece for every woman and every occasion.
  1. Some designs are dainty and refined, perfect for layering them or gifting.
  2. Others are bold statement pieces, ideal for moments that call for confidence and distinction.
  3. Extra tip: Encourage your customers to mix and layer. Pairing a delicate pendant with a standout ring creates a look that feels personal and expressive.

4. Emphasize Quality and Craftsmanship

  1. Let your customer know Ocean Deep Blue pieces gold pieces are hallmarked at the Irish Assay Office, at Dublin Castle, guaranteeing the 14k gold purity.
  2. Highlight the intricate details, from the setting to the polish.
  3. Let customers know that each piece comes with a Digital Certificate that lists the diamond’s details, which helps build trust and shows the quality behind the sparkle.

5. Talk About the Eco-Friendly Choice

  1. Every stone in the Deep Blue Collection is lab-grown, offering the same brilliance and durability as mined gemstones, without environmental impact.
  2. By choosing Deep Blue, customers are embracing modern luxury with a conscience:  jewelry that is as responsible as it is radiant.

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