Tips on How To Sell Ocean's Lab-Grown Diamonds | Lab-Grown Diamonds Guide

Welcome to our guide where we will cover expert tips on selling Ocean's Lab-grown Diamond Jewelry. Whether you're a seasoned store owner or part of a dynamic sales team, mastering the art of selling Lab-grown diamonds is essential. Join us as we unveil expert tips to elevate your understanding and sales proficiency in this exquisite jewelry category.

Key Points for Selling Ocean’s Lab-Grown Diamonds

Understand Lab-Grown Diamonds

• Lab-grown diamonds are genuine diamonds, created in high-tech labs that replicate the heat and pressure found deep in the Earth’s core. 

• Make sure you're clear on the distinction: lab-grown diamonds are not simulants; they’re chemically identical to mined diamonds.

Access our comprehensive guide on lab-grown diamonds here.

Highlight the 4 C's

• Explain that each Ocean lab-grown diamond is crafted with the following standards:

• Make sure customers know that these standards ensure a luxurious, brilliant gem.

Focus on Authenticity

• Lab-grown diamonds are real diamonds in every sense—brilliance, durability, and authenticity.

•  Let customers know they’ll experience the same sparkle and lasting quality as with mined diamonds.

• Reinforce authenticity with our Ocean appraisal certificates, detailing each diamond’s quality.

Download Ocean’s appraisal certificates available in our Media Library to underscore their quality. 

Emphasize Affordable Luxury

• One of the biggest advantages of lab-grown diamonds is their affordability. 

• Let customers know they can experience the same level of luxury as mined diamonds at a significantly lower cost, often a 30-50% lower price point! It's a win-win for budget and sparkle.